- The internet is mocking one of the items from Beyoncé’s new Ivy Park x Adidas collection, saying it looks exactly like the uniform at the UK supermarket chain Sainsbury’s.
- Beyoncé unveiled her new collection in an interview with Elle earlier this month. She has since shared photos from it on Instagram.
- The internet was flooded with memes – some superimposed photos of her wearing the maroon-and-orange bodysuit in the aisles of Sainsbury’s, while others posted side-by-side shots of it and the Sainsbury’s uniforms to show their similarity.
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The internet is going to town over Beyoncé’s new Ivy Park x Adidas collection – specifically, an orange-and-maroon “track top bodysuit” that she unveiled in an interview with Elle earlier this month.
Some of Beyoncé’s followers were quick to point out that the colors of her new design bear a striking resemblance to the uniform worn by employees of the UK supermarket chain Sainsbury’s.
Because of this, the internet was flooded with memes mocking Beyoncé’s creation. Some superimposed photos of her wearing it in the aisles of Sainsbury’s, while others posted side-by-side shots of it and the Sainsbury’s uniforms.
I’m gonna tell my children @Beyonce was my Supervisor when I worked @sainsburys pic.twitter.com/TA6PUduyKQ
— 🐻The Emancipation of BB🐻 (@Barrowboy77) December 18, 2019
The jokes go on:
http://instagr.am/p/B6Ov8h_lQwA
Why does Beyonce look like she just started her 2 o'clock shift at sainsburys? pic.twitter.com/bX8zseHsHv
— Ruby Goodman (@scoobzz2) December 18, 2019
https://twitter.com/harrie_pope/status/1207241078820286465?ref_src=twsrc%5Etfw
tell me i did not just spend the last 20 minutes photoshopping beyoncé into a sainsburys store pic.twitter.com/825oOL8hrG
— han (@killingboyss) December 18, 2019
This isn't the first time a brand has been mocked for something of this sort. In 2017, Puma faced a nearly identical situation after online shoppers discovered that one of its jackets sold on Asos also used the signature Sainsbury's maroon and orange.